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Adding Hope to World Hunger Month

According to the United Nations Food and Agriculture Organisation, 795 million people worldwide are chronically undernourished, 220 million of them living in Sub-Saharan Africa. More than 14 million South Africans goes to bed hungry every night and a staggering 3 million of these are children.

Seven years ago KFC launched Add Hope- a solution to filling the many hungry tummies of malnourished children in South Africa. SOS Children’s Villages has been a beneficiary of the highly successful campaign since its inception.
“I believe the greatest success of the campaign is its simplicity and the ability for consumers to make a difference for a nominal amount. When buying a meal at KFC, consumers are able to “Add Hope”, making a donation of an additional R2 which is added to their bill and goes directly to the beneficiaries. Every time you “add hope” with your R2 in-store or online, you’re making a very real difference in the life of a hungry child in South Africa,” explains Stephen Miller, National Director of SOS Children’s Villages South Africa.
Started in 2009, Add Hope currently feeds 110 000 children every day. That’s hope for more than a stadium full of people, more than 5000 classrooms full of children and more than 1000 soccer teams.
“Add Hope provides us with 100 percent of our national food budget,” says Stephen Miller, National Director of SOS Children’s Villages South Africa. “We have been providing daily meals for children in all our villages, food parcels to families with dependent children, facing significant risk of losing parental care, living in challenging conditions,” says Stephen.
SOS Children’s Villages is an independent, non-governmental, social development organisation that advocates for the concerns, rights and the needs of South Africa’s most marginalised children. Currently, more than 5500 children receive love, care and support in 11 SOS programmes, in 8 provinces.
“The Add Hope campaign has made a tremendous impact on the fight against hunger. We are exceptionally grateful to KFC for this wonderful initiative, and especially to the thousands of South Africans who choose to Add Hope every day with a R2 donation that makes the world of difference to our children,” concludes Stephen.
Remember to Add Hope at your KFC this October, during World Hunger month, because your R2 goes a long way towards feeding children in South Africa.
To support SOS Children’s Villages SMS the word SOS to 42975 to make a R30 donation or go to